Valyou Furniture (“Valyou,” “we,” “our,” or “us”) provides furniture and home goods through our website and related services (together, our “Services”). We are committed to protecting your privacy.

This Privacy Policy explains how we collect, use, and disclose information from you when you access our Services. Please review this information carefully so you understand your rights and choices with regard to this data.

If you have additional questions about this Privacy Policy or use of your personal information, please contact us at:

Valyou Furniture
123 Main Street
Furniture Town, CA 12345

1. Information We Collect

We only collect data that helps us achieve the purpose set forth in this Privacy Policy. We collect it by lawful and fair means with your knowledge and consent.

1.1 Information you provide directly

When you use our Services, we may ask you to voluntarily provide personal information that identifies you or allows us to contact you. Examples include:

1.2 Information automatically collected

We automatically collect information about you and your activity across our Services using various technologies, including:

Log data and device information: Information about your interactions with the Services, your device and internet connection, such as browser type, IP address, unique device identifiers, language settings, date/time stamps, hardware settings, crashes, system activity and performance, and types of content accessed.

Pixel tags/web beacons: These are small graphic images placed on website pages or in our emails that allow us to determine whether you have performed specific actions. When you access these pages or email, the pixel tags generate a non-identifiable notice of that action. Pixel tags allow us to measure response to our communications and improve our Services.

Analytics information: We use Google Analytics and other tools to collect analytics data when you use our Services to help analyze use, such as referring URLs, device information, IP addresses, cookie data, page views and site visits.

Cookies and similar technologies: We use cookies and similar technologies like pixels, ad tags, browser storage, and SDKs. These allow for personalization based on your previous visits and product purchases, help analyze site traffic and usage, enable security and prevention of fraud or cyberattacks. They also allow for real-time targeting and digital advertising delivery including through cross-device tracking.

The specific types of technologies we use include:

2. How We Use Information

2.1 To provide our Services

We use your information to:

2.2 To contact you about Services and promotions

We may send periodic promotional and informational emails regarding furniture, home decor, sales or promotions, new offerings, and general updates about Valyou.

You have choices about the types of communications you receive. Visit our subscription center or follow opt-out instructions contained in promotional emails to modify preferences. Please note that restricting certain messages may impact your full use of our Services.

2.3 To share with trusted third parties

We may share data with trusted third parties who assist us in:

These third parties have limited access only to perform specific tasks on our behalf as described above and must safeguard the data and only use it for authorized purposes under contract terms.

Please Note: Third party advertisers and social media sites accessible through our Services may set cookies or use pixel tags/web beacons for online behavioral advertising purposes. These parties collect information directly from your device or browser. We do not control those parties’ tracking technologies or how they handle data collected.

3. Legal Bases for Collecting Personal Data

Several legal grounds justify our collection and processing of your personal data under global data protection laws:

To fulfill contractual obligations

We need to collect certain information to perform duties under terms you accept by using our Services (like purchase transactions).

Legitimate business interests

Certain processing activities help protect users, prevent fraud, monitor threats, enhance security of property and data, improve services, customize your experience, inform strategic development decisions, administer our business operations effectively, and meet mandatory professional duties. We consider this information necessary to pursue our legitimate interests while applying appropriate safeguards that we believe strike an appropriate balance between our interests and your privacy rights.

Legal compliance obligations

We must collect and process certain data to comply with mandatory legal requirements like tax laws or valid court orders.

To protect vital interests

We may need to collect or share certain data to protect against threats to life, health, safety, or property.

With your consent

In cases where none of the other legal grounds justify the collection and processing of your personal information, like marketing emails, we will obtain your consent (which you may revoke at any time).

4. Retention and Deletion of Data

We follow data minimization principles and only retain your personal data for as long as we reasonably need it for legal or business purposes. When we no longer need data, we take commercially reasonable steps to properly delete or aggregate it without requiring further consent. Please note data remanence properties means that deleted data may persist in backup copies made for disaster recovery or business continuity purposes until such backups are destroyed.

Retention periods can extend for as long as reasonably necessary under the circumstances. For example, we retain data while you maintain an active account to provide ongoing Services to you. We may retain certain transaction details, purchase history, claims, and related information for longer periods as required by tax and financial auditing obligations or to enforce contracts with you. Shorter retention applies to things like advertising cookies and analytics data.

5. Your Privacy Choices & Rights

You have certain choices available to protect your privacy as a Valyou website user. Please keep in mind that restricting certain types of data may impact the functionality and features we can provide when you use our Services.

Email preferences

You may opt out of receiving promotional email from us by using the unsubscribe function in emails or changing your communication preferences within your account settings or our subscription center. Please note you still cannot opt out of receiving essential operational and transactional messages regarding orders, payments, shipping, account access, security issues, etc.

Browser cookie permissions

Most browsers let you remove existing cookies, prevent future cookie placements, block 3rd party cookies, and receive notifications about new cookies. Changing your cookie settings affects our Services. For example, you must accept our required cookies to purchase products while optional cookies permit the site to remember your favorite products for easier shopping later. Please follow your browser help guide for cookie instructions.

Do Not Track requests

Some internet browsers offer a “Do Not Track” option that sends a special signal to websites indicating you do not wish to be tracked across different websites over time. Our systems do not recognize browser “Do Not Track” requests at this time. You can change cookie permissions within your browser to refuse or selectively allow cookies and technologies that enable tracking as described above.

Targeted online advertising & opt-out

Third party advertisers and social media sites accessible through our Services may use cookies or similar technologies to collect or receive information from your computer or device for online behavioral advertising purposes. You can opt out from having online behavioral advertising technologies used by third party advertisers and social media platforms to show you interest-based ads by visiting and by using tools available through some social sites.

Please note you must perform an opt out through each browser and device you use. Also deleting cookies alone only impacts that specific cookie and your browser. Advertisers and social media companies may continue to track you across other browsers or devices unless an industry-level opt out is honored.

California Resident Rights

The California Consumer Privacy Act (CCPA) provides California residents rights to access, delete, and stop the sale of personal information collected about them.

General Data Protection Regulation Rights

If you reside in areas governed by European data protection laws, you may have rights under the General Data Protection Regulation (GDPR) in relation to your personal data including: information access, rectification, deletion, restrictions, portability objections, and review of automated profiling.

6. Rights for California Residents

If you are a California resident, California privacy laws give you specific consumer rights around personal information we collect and use for business purposes.

Right to Know and Access

You may submit a verifiable request for information regarding:

Right to Request Deletion

You have the right to submit a verifiable request for us to delete personal information we collect or maintain about you.

Right to Non-Discrimination

You have the right to exercise privacy rights without suffering different pricing or quality of goods or services from us, unless differences are reasonably related to value provided.

Submission of Requests

You may designate an authorized agent to submit certain requests on your behalf. We will require verification of both your and your agent’s identity by matching information submitted in the request to information previously collected. An agent will also need to provide proof establishing authority to act upon your behalf before any request is processed.

You or your agent (if applicable) may submit requests by emailing us at or writing us at:

Valyou Furniture
123 Main Street
Furniture Town, CA 12345
Attn: Privacy Officer

Verification Process

Requests for access or deletion will require you to verify your identity through information matching or other verification process. If we cannot verify the requesting party to a sufficient level of certainty, additional information may be requested before the request is processed.

Response Timing and Format

We will confirm receipt of verifiable requests within 10 days and provide substantive responses generally within 45 days, in accordance with applicable law. Responses will be through mail or electronically in a portable and readily usable format. Information provided will cover the 12-month period before the request date.

Authorized Agent

You may designate an authorized agent to submit certain requests on your behalf by providing the agent signed permission to act. We will also require verification of the agent’s identity by matching information submitted in the request to information previously collected about the agent. An agent will need to provide proof that you authorized them to act upon your behalf before any request is processed. You authorize us to work directly with your designated agent and disclose requested information without further notice to you.

Right to Opt-out of Sale of Personal Information

Valyou does not knowingly sell data triggering opt-out rights under California law. If our practices change in the future, we will update this Privacy Policy and provide opt-out instructions to California residents.

7. Rights for EU Residents

If you reside in a country governed by the EU General Data Protection Regulation 2016/679 (GDPR), you have specific data protection rights, subject to certain exemptions:

Right to Access

You have the right to request a copy of personal data we hold about you and check details like what it’s used for, who receives it, how long it’s kept, and whether it was used for automated decision making. You will receive your personal data in a machine-readable format so you can reuse it elsewhere if you desire.

Right to Correct

If your personal data is incomplete or inaccurate, you have the right to request that we update or correct it.

Right to Delete

Under certain conditions, you may ask us to erase personal data like if it is no longer needed for the purposes collected or processed, you withdraw consent and no other legal justification for processing remains, or you believe data processing violates legal obligations.

Right to Object

At any time, you can object to processing personal data collected on the legal bases of legitimate business interest or public interest. We will cease processing this data unless we demonstrate compelling legitimate reasons for processing that outweigh your rights and interests.

Right to Restrict Processing

Under certain conditions, you can ask us to restrict processing personal data:

Where processing is restricted, data may still be stored but not further used without your consent or legal justification. Access may still be allowed for legal claims and to protect others’ rights.

Right to Data Portability

If processing is automated and based on your consent or contractual necessity, you can receive a copy of your data for reuse elsewhere or ask us to transfer it to a third party of your choice.

Right to Review Automated Processing

You have the right to request details and explanation around automated processing of your personal data to make decisions about you, like customizing advertisements shown while browsing. You can contest decisions made solely by algorithms that legally or significantly impact you.

Filing Requests

If you reside in the EU and wish to exercise any of these data protection rights, you may submit a request by emailing us at or writing us at:

Valyou Furniture
123 Main Street
Furniture Town, CA 12345
Attn: Data Protection Officer

Please note these rights and procedures are subject to certain exemptions to safeguard public interests like crime prevention, taxation enforcement, public health protection, or legal claims. We will inform you of relevant exemptions we rely upon when responding to any requests.

8. Data Security

We follow generally accepted industry standards and maintain reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in our possession. Only authorized employees, agents, and contractors who need access to perform business tasks are provided access to personally-identifiable information.

Unfortunately, no data transmission over the internet or data storage facility can be guaranteed to be 100% secure. As a result, while we strive to protect your information, we cannot guarantee or warrant complete security. We encourage you to take care in safeguarding your password, limit access to your devices, and be sure to log out after finishing sessions requiring login credentials.

9. Children’s Privacy

Our Services are meant for adults and not intended for children under 16 years old. We do not knowingly collect personal data from children under 16 without advance parental consent subject to local legal requirements. If you believe a child has provided us personal data without this advance consent, please contact us and we will take action to investigate and delete the information consistent with legal obligations.

10. Changes to this Privacy Policy

We reserve the right to amend this Privacy Policy at any time to reflect changes in the law, our data collection and use practices, the features of our Services, or advances in technology. Please check this page periodically for changes.

The date at the top shows when this Privacy Policy was last updated. Any modifications become effective when posted unless we notify you through alternative means.

Your continued use of Services after a revised Privacy Policy signifies acceptance of its updates, except where acceptance is required by law. We strongly recommend you read any updates in detail because they impact the choice and control you have over personal data we collect.

11. Contact Us

If you have general questions about our privacy practices or this Privacy Policy, please contact our Data Protection Officer at:

Valyou Furniture
123 Main Street
Furniture Town, CA 12345 \